This is an interesting new home marketing incentive I hadn’t heard of.
Last week, Bradenton-based Taylor Woodrow Inc., which has three developments in South Florida — and one on the way in Pompano Beach — announced a new program to attract home buyers. Under its “Forfeited Deposit Transfer Program,” qualified buyers can use contract deposits forfeited by other buyers and apply those funds toward the purchase of a new Taylor Woodrow home.
{ 3 comments… read them below or add one }
Fraser Beach 03.21.07 at 4:39 pm
Now isn’t that a crock …
Cbass 03.21.07 at 9:31 pm
Could you explain what you mean by that Fraser?
I think housing is tanking but this is a great marketing ploy none the less. And should the builder just pocket the money and hold on to dead inventory and price expectations?
John L. Wake - Realtor 03.21.07 at 10:58 pm
Yes, I thought it was brilliant marketing-wise.
The prospective buyer got screwed by one builder. Obviously, they wanted to buy a new home so would be an excellent prospect for any other home builder. They just need to take care whatever problem they had, for example not being able to sell their current home.
Taylor Woodrow is probably not increasing their total incentives to those buyers. They are just renaming part of the incentives package to improve it’s marketing impact.