$1 million off coupons on two Florida homes

Gee, what could possibly be the problem? Two Florida homes had $1 million off coupons but the homes didn’t sell.

Great marketing! One home was written up in the Wall Street Journal and was on TV programs in California and Chicago… and now it’s in Arizona Real Estate Notebook. You can’t buy that kind of exposure for a home. But the home didn’t sell.

Lousy marketing can cause a home to sell for less than market price but great marketing can’t sell a home for more than it’s worth.

June 9, 2009 by Realtor John Wake

About The Author

John Wake

Born in Phoenix, trained as an economist and now a licensed Realtor, John uses hard data from the real estate market to help his clients -- buyers and sellers of residential real estate -- uncover their best choices for finding the right home or finding a buyer for their current home.

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